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Small Business Saturday in Wisconsin is going to mean more in 2020 than it ever has before. With over 450,000 small businesses in our state, there is a large, competitive landscape when it comes to making sales. Now is the time for small business owners to get creative and actively participate in promoting their business in order to see financial success on Saturday, November 28.

How to Participate in Small Business Saturday

Thankfully, as a small business owner in Wisconsin, registration is not required to participate in or market Small Business Saturday. With that being said, it is up to you to determine how involved your business will be in your local market.

Small Business Saturday Promotion Ideas

There is a wide variety of Small Business Saturday promotion ideas and tactics to take advantage of in order to increase your visibility, get customers through the door, and boost sales. A handful of favorites that we have seen from our small business customers include:

  • Alert your customers through flyers, posters, or emails. Not all shoppers know about Small Business Saturday, so it’s better to be safe than sorry and notify everyone in the weeks and days leading up to Small Business Saturday that the big day is Saturday, November 28.
  • Post specific content on social media. If your business is on Facebook, LinkedIn, or any other social media platform, make your posts stand out or consider hosting a special virtual event. Crafting unique posts that are dedicated to Small Business Saturday will catch your followers’ eyes, but make sure you include the date and any details regarding your hours for the day to avoid confusion.
  • Offer Small Business Saturday deals for your customers. Everyone loves a good deal for the holidays, and Small Business Saturday is no different. Discounts or coupons are sure to attract customers to come into your store or shop online to support your small business.
  • Make Small Business Saturday a big deal. Whether you want to host an event at your small business or create a theme for your Small Business Saturday promotions, this day is your time to shine. If you get excited about this shopping holiday, then others will follow your lead.
  • Utilize your resources. As the company that spearheaded Small Business Saturday in 2010, American Express offers small business owners helpful resources and marketing materials to setup their small business for financial success. Check with your local chambers or downtown organization. These can be especially helpful if you’re feeling stuck.

NEBAT Supports Small Business Saturday in Wisconsin

Check out the National Exchange Bank & Trust Facebook page to learn about some of the Small Business Saturday happenings in our communities.

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